In today’s world, anyone can be a photographer, even your invisible niece has studied marketing and communication, and millions of blogs and photos are posted every hour.
The purpose of all this communication is to inform and seduce a target group; to a like on Instagram, a quote via the website or a question via Facebook Messenger.
A critical view on results
But do all your efforts yield enough? Is it conceptual and strategic correct and are the resources chosen optimally? Do you use the right technology to manage a database? And the response is expected; Do you get enough qualitative leads from the desired target groups?
For companies that want to communicate professionally with the outside world, it is important to have a distinctive concept and editorial formula to guide and safeguard the corporate identity. This applies to B2c but certainly also to B2b communication.
The soul of your company
To rejuvenate or to boost your existing communication, JuniorSenior is the ideal sparring partner. For on-going communications or the launch of a new business project. We listen and advise on how to improve more effectively. We provide inspiration on how your new product or service can best be launched; both commercially and conceptually.
Coming from traditional journalism, we ask many questions to clarify the basics of communication; what is the soul of the product and the company? We then investigate whether this fits in with the perception of your customers and your new target group. Next, come the form and strategy with which your company and service best meet the needs of the target group.
If you want to expand the company abroad, we know better than anyone how you can start sales in another country cost-effectively, without too high investments. Pre-sale without a physical local office is possible in this new digital world.
Our approach is in our name: Junior is using the latest technology with a fresh perspective on the media landscape. And Senior stands for years of expertise in brand and marketing strategy. For a sharp look at your communication, a fresh sound in the brainstorm, a striking and well-considered concept and sound commercial advice, contact JuniorSenior.