The impact of our work is always at the top for JuniorSenior. We like to work with a concept that clarifies the strengths of your company and the benefits for your customer. First the content, then the form. In addition, “emotional design” and pre-test market research are important for a complete result.
But communication goes further; what does your chatbot tell customers who ask a question via Messenger in the middle of the night? And how do your employees respond to negative reviews on, for example, TripAdvisor? A scenario with all conceivable desired answers is the basis of a smoothly running organization that operates as an organic whole.
The objective is important in all communications; what do we want to say? Service is your best marketing tool that will ultimately help with more sales. And because each media channel has a different target group, the “tone of voice” per type of media is important.
People at Work
A response via Linkedin requires a different approach than a service-related question via Twitter or Facebook. Also, remember that every response is actually a piece of marketing; it is read by people and by Google. If communication with your customer is well written, this will contribute to a positive image of your company. Are you always serious about business, or are you a company that sometimes makes people smile? With what emotion do you think the first contact will be remembered?
The power of communication helps sales and salespeople. After all, with a smart lead-generation strategy based on content, you immediately attract the right target group. These leads are then convinced on your website why they want to complete a quote request.
Getting customers is an art and costs a lot of money, but retaining customers is much more important. A loyalty plan helps to keep existing customers informed about your activities and news items. There is a good chance that your customer will not weekly visit your website or speak to a sales representative. A monthly newsletter with current developments and a commercial offer is a cost-effective way for customer retention and ‘upselling’.
For tech start-ups with a smart idea we have a separate service called ‘Mentoring, Marketing a, d Money’. Hereby we help starting entrepreneurs with drawing up a marketing strategy. Thanks to our partnership with FasterCapital in Dubai, we can help to acquire 50% of the required capital. You can read more information about this incubator on their website.
Our added value
Junior Senior consultants are by definition free thinkers with a rich media background. We are pragmatic, professional and budget conscious. Thinking in solutions, both creative and commercial, is in our DNA. Our team is active in Europe, speaks four languages fluently and can be deployed on an interim basis or with a monthly retainer. Contact Ab Kuijer, author of ‘Think Small, Grow Big‘ to set up a first meeting.